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You Dont Own Me: How Mattel v. MGA Entertainment Exposed Barbies Dark SideBy Orly Lobel - Rating: 5 From 30 Reviews
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The battle between Mattel, the makers of the long-lasting Barbie doll, and MGA, the employer that created the Bratz dolls, become now not only a warfare over high-quality-promoting toys, however a conflict over who owns thoughts.
When Carter Bryant started designing what could grow to be the billion-dollar line of Bratz dolls, he changed into taking day off from his process at Mattel, wherein he designed clothes for Barbie. Later, back at Mattel, he sold his idea for Bratz to rival company MGA. Law professor Orly Lobel exhibits the colorful tale behind the ensuing decade-lengthy courtroom battle.
This pleasing and provocative paintings pits audacious MGA against behemoth Mattel, indicates how an idea becomes a product, and explores the 2 one of a kind variations of womanhood, represented through traditional all-American Barbie and her defiant, anti-status quo rival the handiest doll to come back near outselling her. In an technology while workers may be asked to sign contracts granting their employers the rights to and profits resulting from their ideas whether conceived for the duration of work hours or on their personal time Lobel’s deeply researched story is a riveting and idea-scary contribution to the contentious debate over creativity and highbrow belongings.
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